Introducing Nutri Binge

No More Hunger Pangs
Healthy Munching
Loaded with everything good
Nutri Binge

About us
Fitfire Consumer Private Limited is a new age FMCG startup founded by Mr Anindya Sengupta. Anindya is a Chartered Accountant and MBA from IIM Ahmedabad having more than decade long experience in senior management positions in top FMCG companies of India. In order to leverage his qualification, experience and management skill to address the market gap in the Packaged Foods sector, Anindya has founded his own company Fitfire Consumer in 2022. The company aims to be one of the largest Indian food companies by catering to all socio-economic classes across India via multiple sales channels and distribution network. Fitfire Consumer is seeking to uncover and revitalise your munching options with the right balance of health, immunity and nutrition. The first brand of the company launched in the market in February 2023 is ‘Nutri Binge’. The product portfolio under Nutri Binge will encompass various type of Healthy Snacking products

Our Mission
Our Vision
Our Core values
Team Spirit The team is bigger than the individual and success of the company can be achieved only through collaboration and co-ordinated team work
Hustle & Action orientation We want to be agile and nimble in order to scale up rapidly. There needs to be hustle among all the employees to ensure quick decision making and timely execution
Humbleness & Humility We respect human dignity and expect the employees to be grounded and respectful towards others. We can be ambitious while maintaining humbleness and humility
